• WORK
  • RESEARCH
  • CONTACT + INFO
  • SHOP

Monica Presti

  • WORK
  • RESEARCH
  • CONTACT + INFO
  • SHOP

UNICEF - Blue Vinyl

I was tasked with the design and art direction for UNICEF Blue Vinyl fundraising campaign.
Ultra-limited edition pressings of ten iconic albums in UNICEF’s cyan blue were available to win in a prize draw, with all proceeds going to UNICEF Children’s Emergency Fund.

I designed the look & feel and animations of the campaign assets, working alongside the creative team at Black Paint. The campaign screened at Outernet, an immersive media space and venue in central London, featuring floor to ceiling digital canvases across multiple rooms, where the public can walk through.

ROLE
Art Direction, Design, Motion Design

CLIENT
Unicef UK

AGENCY
Black Paint, Berlin

ADDITIONAL EDITING
Silkworm Digital

Indra's Net

A short film created using AI tools.

Indra's Net is a metaphor for the interconnectedness of all things, the interdependency of all phenomena. It describes a net of jewels, each reflecting the image of all the others in the net. When any node is touched, all others are affected, no matter how far away on the net.

To mirror this idea, I used Control Nets and Stable Diffusion to create perfect match-cuts between the scenes.
Shapes repeat, motion harmonises, imprintings are passed down the chain. Looking from within the net, sometimes a thread can be glimpsed, a weaving of life and perhaps beauty.


ROLE
Concept, art direction, AI image & animation, AI sound

IDENTITY

A short film reflecting on the meaning of personal identity in the AI age.

The film brings together months of my experimental visual research around tools, workflows and conceptual approaches towards generative AI. 

Through image generation, style transfer, video morphing, photo-to-3D generators, lip-syncing and traditional editing techniques, a handful of images of myself are transformed and repurposed to create something different and not at all “me” anymore. 

How far can the process be taken? What remains of the original self, thousands of iterations down the line?


ROLE
Script, Art Direction, AI image & animation, AI sound, Edit, Design

Psychedelic Society - Brand Refresh

I was tasked with exploring visual directions for The Psychedelic Society’s brand refresh. The team wanted to retain the Eye Symbol, while refreshing the logotype, typography, colour palette, photography and layout solutions used across their comms.

I worked across multiple rounds of design exploration, developing different aspects of the brand language and evolving separate elements in a collaborative feedback process with The Psychedelic Society’s team. The results are summarised here as three main visual routes.

ROLE
Art Direction, Design

CLIENT
The Psychedelic Society

adidas Women - Statement Collection

Launch video and social video content for adidas Women Statement Collection.

The collection centres around three key looks designed for different types of workout, from Yoga to HIIT.

ROLE
Motion Design development,
Animated Typography development

AGENCY
Clubhouse Studios

SONG
Dua Lipa - Begging

Dancing Clay Mushrooms

Transforming a plain 3D animation into a stylised, detailed sequence inspired by the aesthetics of claymation.

The base audio-reactive animation is created in TouchDesigner and guided by a music track. The sequence is then edited using Stable Diffusion to achieve the final look.




ROLE
Art Direction, animation, prompt engineering

SOUND
Valley Heights - soundcloud.com/valleyheights

GIPHY - Gestures Sticker Pack

I was briefed by GIPHY to create a pack of animated stickers, as part of a series of artist collaborations.

The stickers are available to use on Instagram (#mokkapresti), as well as apps and websites supporting GIPHY integration.

ROLE
Art direction, design, animation

CLIENT
GIPHY

PopWorks - Launch

Art direction, design and animation for the launch of PopWorks snacks on social channels.

I worked closely with the Brand Manager and the Strategist/Copywriter to develop a clear visual direction for the brand on social, with a focus on a younger, health-conscious audience.
I was then in charge of the design and production of all the content, for the launch and the following months.

ROLE
Content Art Direction, Design, Motion Design

CLIENT
Future Brands by PepsiCo

SOCIAL STRATEGY / COPY
Adam Gordon

BRAND DESIGN
Love + Money

Commons Yoga - Branding

Brand identity for Commons, a yoga collective and community based in north-east London.

Commons focus is on inclusivity and creating classes accessible to practitioners of different experience.
Their name refers to the political economics meaning of the word, where commons is the cultural and natural resources accessible to all members of a society; this embodies the ethos of the collective.

I worked closely with the team to develop all aspects of the brand language: logotype & stamp, colour palette, typography, photography and layout solutions used across comms.


ROLE
Art Direction, Design

CLIENT
Commons Yoga Collective

Paper + AI Collages

Experiments with physically-driven performative AI collage ✂️

The physical paper collage input (left) is translated in real time into AI-generated visuals (right). Both videos use similar paper materials from my analog collage practice as a starting point.

In the first iteration, the system has been prompted to generate images suggestive of marine biology aesthetics; in the second one, it generates evolving aerial views and dreamy landscapes.


ROLE
Art Direction, design, animation

SOUND
Valley Heights - soundcloud.com/valleyheights

Levi's - Video content

I was briefed to create a series of animations showcasing Levi’s spring collection.

Through a clean collage style, I highlighted interesting details to make the product the focus, drawing attention to the fun, unique aesthetics of the collection.

The animations were used on Levi’s US and localised social channels.

ROLE
Design, Motion Design

AGENCY
AKQA

Genie - Launch GIFs

Set of type-focussed animations to support the launch of Genie, an app-based AI bot connecting the best creative talent to the best briefs.
I was provided with a series of copy lines and came up with different visual ways to bring them to life through animation, while communicating Genie’s fun and cheeky tone of voice.

The animations were used to promote the app official launch on social media and CRM.

ROLE
Visual concept , design, animation

CLIENT
Genie - meetgenie.co

Yula - Launch

I was briefed to animate a series of static illustrations created for Yula Energy drink, and to design motion assets for the product launch.

The animations were used in ads, OOH and Yula's social channels.

ROLE
Animation of still illustrations, Design, Motion Design

ILLUSTRATOR
Guy Mckinley

AGENCY
Cult LDN

Magic Plants

A real-time generative artwork, showcasing imaginary, audio reactive, plant structures.


ROLE
Design, art direction, animation

SOUND
Valley Heights - soundcloud.com/valleyheights

adidas - ARKYN

I was approached to create a series of connecting collages for the launch of adidas women's sneaker Arkyn.

The collages were used for the official launch of the shoe on @adidasoriginals global Instagram page, as well as on adidas local markets and brand ambassadors channels.
Each post featured a creator from 6 different cities: London, Shanghai, Los Angeles, Paris, Tokyo and New York.

ROLE
Collage artist

CLIENT
adidas

AGENCY
Annex88

Popsa - Brand Content

Concept, design and animation of brand content for Popsa, a user-friendly, quick and easy-to-use solution for high quality photo printing.

Supporting the in-house creative team, I worked on different types of creatives ranging from social content to video, CRM campaigns and printed promotional material.

ROLE
Concept, design, motion design

CLIENT
Popsa

UNICEF - Blue Moon Gala

I worked alongside the team at Black Paint, Outernet and UNICEF on the design and animation of screen graphics for UNICEF’s Blue Moon Gala.
The event took place at Outernet, an immersive media space and venue in central London, featuring large floor to ceiling digital canvases across multiple rooms and physical spaces.

The wall and ceiling screens offered a spectacular display of sparkling stars, drifting clouds and a blue moon gliding across.
I also designed the screen transitions and titles for UNICEF films and images, shown throughout the evening.

The event raised over £750,000 to help UNICEF continue its work for children around the world.

ROLE
Design, Motion Design

CLIENT
Unicef UK

AGENCY
Black Paint, Berlin

3D Rainbow Stickers

Set of animated stickers, available to use on Instagram (#mokkapresti), as well as apps and websites supporting GIPHY/Tenor integration.
Personal project.

ROLE
Art direction, design, animation

SOUND
Valley Heights - soundcloud.com/valleyheights

Walkers - Taste Icons

I worked alongside the Creative Director at PepsiCo on the launch campaign for Walkers’ Taste Icons limited edition flavours.

Deliverables included a 20” TVC, cut-downs and social content, and long-form YouTube videos based on an ASMR-style approach.

ROLE
Art Direction, Design, Motion Design

AGENCY
Sips & Bites @PepsiCo

MUSIC
Mr Pape

COLOUR GRADING
The Mill

Spotify - Artist Portraits

I was approached to create a series of three collages for the Spotify Co.Lab zine.

Each collage is a portrait of the artist, showing how they have built recognisable worlds and brands through their wider visual universe.

ROLE
Collage artist

CLIENT
Spotify

AGENCY
Imprint Projects

Twiceful Mind - Inertia

Music video for Twiceful Mind's track "Inertia"

ROLE
Co-direction, Art Direction, 2D animation

3D ANIMATION
Andrea Stragapede - straga.tv

MUSIC
Twiceful Mind - twicefulmind.com

The Drowned World

Motion graphics short inspired by Ballard's post-apocalyptic novel The Drowned World, set in 2145 London, flooded and turned into a tropical lagoon.

"The expanding sun and rising temperatures are driving you back down to the spinal levels into the drowned seas of the lowest layers of your unconscious, into the entirely new zone of the neuronic psyche."
 

ROLE
Design, illustration, art direction, animation

SOUND
Valley Heights - soundcloud.com/valleyheights

Sacred Cacti

A series of looping animations created in TouchDesigner using generative AI images.

The system is designed to dynamically switch between different image inputs and configurations of the surface geometry.

The images are generated to portray the cacti as both landscape features and mysterious artefacts, while the crystal-like animated surfaces evoke the sense of heat and shimmering quality of desert light, blending the natural and the synthetic.

ROLE
Design, art direction, animation

Selected Collages

Handmade collages.
Ongoing series.

ROLE
Art direction, artwork

Yoga Shapes

Visual series exploring the relationship between the body and yoga poses through photography, geometry and morphing.

ROLE
Photography, art direction, animation

MODEL
Sarah Lindsay

YunoJuno - Campaign Magazine Ad

Illustration for freelancers platform YunoJuno, used as press ad on Campaign Magazine.

YunoJuno's team asked their community of employers how using the platform to find freelancers makes them feel. The result, a cat riding a unicorn, was given to me as brief for the visual.

ROLE
Illustration, design

CLIENT
YunoJuno

UNICEF - Blue Vinyl

— view —

Unicef-BlueVinyl_COVER_01-A.jpg

Indra's Net

— view —

COVER_IndrasNet_01.png

IDENTITY

— view —

ID-AI_Cover_FaceRotation-01.gif

Psychedelic Society - Brand Refresh

— view —

PsycSoc-Brand_COVER_02-A.jpg

adidas Women - Statement Collection

— view —

COVER_adidasSC_03.gif

Dancing Clay Mushrooms

— view —

COVER_DancingMushrooms_01.gif

GIPHY - Gestures Sticker Pack

— view —

MPxGIPHY_Cover_Animated_02.gif

PopWorks - Launch

— view —

PopWorksLaunch_COVER_06.jpg

Commons Yoga - Branding

— view —

YogaCollective_COVER_01-B.png

Paper + AI Collages

— view —

COVER_PaperAiCollage_01.gif

Levi's - Video content

— view —

Levis_19social_COVER_02_C.jpg

Genie - Launch GIFs

— view —

GenieGIFs_COVER_02.gif

Yula - Launch

— view —

Yula_COVER_02.jpg

Magic Plants

— view —

MagicPlants_COVER_03.jpg

adidas - ARKYN

— view —

00_Arkyn_COVER_ARTpage_C.jpg

Popsa - Brand Content

— view —

PopsaBrandContent_COVER_02.jpg

UNICEF - Blue Moon Gala

— view —

Unicef-BMG_COVER_01-C.jpg

3D Rainbow Stickers

— view —

DisStick_Cover_01.gif

Walkers - Taste Icons

— view —

Walkers-TasteIcons_COVER_01-B.jpg

Spotify - Artist Portraits

— view —

Spotify_ArtistPortraits_COVER06.jpg

Twiceful Mind - Inertia

— view —

Inertia_COVER_05.gif

The Drowned World

— view —

DrownedWorld_COVER_02.jpg

Sacred Cacti

— view —

SacredCacti_COVER_02.gif

Selected Collages

— view —

Beauty_Cover_02_A.jpg

Yoga Shapes

— view —

YogaShapes_COVER-MOVING_02.gif

YunoJuno - Campaign Magazine Ad

— view —

YunoJuno_CampaignAd_COVER_04.jpg